What is Organic Tea?

Organic tea is not a simple label. Understanding how it’s grown reveals a more nuanced picture of quality and sustainability.

Matcha is not one single flavour. Its taste, aroma and character are shaped by the cultivar, much like grape varieties in wine.

In this short guide, we explore the virtues of whisking Matcha with a bamboo chasen vs. an electric frother, or with a simple bottle for shaking.

A look back at the milestones that shaped AVANTCHA in 2025, from global expansion to product innovation. Each step reflects our ongoing commitment to advancing tea as a modern, evolving lifestyle.

As hojicha begins to appear on the menus of serious cafés and pastry kitchens, a familiar question is emerging. How should a good hojicha powder actually taste?

Here’s what every buyer should know about how Matcha is often falsely marketed and what truly sets ceremonial-grade Matcha apart.

Come with us on a journey to find our Da Xue Shan Wild Tree Black Tea - a rare, wild Chinese tea from the mountains of Yunnan.

A story about Mori San and his rare sencha green teas from Kosetto village in Japan. Find out more about premium Japanese teas here. Read Now

Uji Matcha is renowned as the ultimate terroir for Matcha, but how do you find a 'true' Matcha in Uji when demand is soaring? Find out now.

We share the secret... four simple approaches to preparing matcha in your home cafe, shaped around how you want to drink it.

Indulge in AVANTCHA Majestic Earl Grey Chocolate Budino – a creamy Italian-style pudding with a fragrant twist. Try now.

Try our Hojicha White Hot Chocolate recipe: a cosy festive drink blending Organic Hojicha Powder and creamy white chocolate perfection.