About AVANTCHA

Since 2014

AVANTCHA Tea is an avant-garde tea brand redefining how the world experiences tea, transforming it from an ancient ritual to a modern tea lifestyle that emphasises connection, innovation, and wellbeing. Friends Markus, Marina, and Chris founded the brand based on their passion for hospitality.

AVANTCHA Today

AVANTCHA is privately owned and retains its boutique feel while having an expanding global presence. We have a team of 40 experts across the world, with the support of a wider network of ambassadors, agencies, freelancers, and friends all of whom are tea lovers with a desire to meet our mission to make tea a modern lifestyle that everyone can enjoy.

Where to Find Us

We operate our own brand offices in Europe (UK and Switzerland), Asia (Thailand) and the Middle East (UAE). In each of our locations we have a designated team for customer relations offering local touchpoint with global logistics.

We have two flagship concept tea bars: Dubai, and Bangkok, offering immersive sensory experiences where everything is tea, from a comprehensive tea menu to speciality drinks to desserts infused with tea, and an emphasis on education and engagement centred around cutting-edge design that echoes our minimalist aesthetic.

Style, Simplicity, Substance

AVANTCHA prioritises timeless design, quality, integrity, and sustainability, ensuring a thriving future for the tea industry. Today, AVANTCHA is a global tea company offering one of the widest and most diverse ranges of directly sourced organic and naturally farmed teas, premium botanicals, bespoke tea gifts, teaware, and forward-thinking solutions in beverage, food, and sustainability.

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Silk Teabags

Matcha

Loose Leaf

Gifts & Teaware

Tea for Business

How many tea suppliers have everything you need? AVANTCHA offers a reliable, sustainable one-stop solution for everything tea. We are 100% committed and confident that we can add value to your business.

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Our Mission

Advancing Tea – AVANTCHA strives to redefine the modern luxury tea experience, by adding functional elegance and attention to detail.

Advancing Sustainability – AVANTCHA champions sustainable luxury by direct and fair sourcing and environmentally friendly production without compromising on the quality of the product.

Advancing Taste – At AVANTCHA, experiencing the true depth of taste of premium tea is embraced and encouraged through continual innovation, learning and growth.

Advancing Service – The AVANTCHA approach is one of genuine care, personal commitment and accountability; our concierge team and our founders passionately assist clients to share their knowledge.

Advancing Togetherness – AVANTCHA inspires people to embrace moments of peaceful, emotive togetherness and connection – with themselves and their families and communities with tea as their common language.

Advancing Lifestyle – AVANTCHA is focused on helping luxury markets become more aware and conscious of what healthy living means and empowering individuals to build healthy rituals in their lives.

Sustainability Without Compromise

How many tea suppliers have everything you need? AVANTCHA is a global, lifestyle beverage brand, offering a reliable, sustainable one-stop solution for everything tea. We are 100% committed and confident that we can add value to your business with:

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Our Clients

We have established long-standing business relationships with our clients over the past decade, creating experiences for guests to truly savour and engage with the very best that tea has to offer – from unique tea programmes, to inspiring events, and bespoke products, we have the agility to create what is needed to impress. Visit our Business pages to learn more, or contact us for a chat.

Avantcha Business