AVANTCHA
The Tea Journal
Welcome to our Tea Journal where we share our inspiration and regularly publish editorial with guides to tea and its origins, as well as tea pairings and recipes.
Guides
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Everything you need to know about making iced tea at home. The method, the best teas to use, and how to make them more interesting.
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Cold BrewUltimate Guide to Cold Brew Tea
Everything you need to know about cold brew tea: how it works, which teas to try, and why it's worth making room in the fridge.
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GuideWhat is Organic Tea?
Organic tea is not a simple label. Understanding how it’s grown reveals a more nuanced picture of quality and sustainability.
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Hospitality
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A look back at the milestones that shaped AVANTCHA in 2025, from global expansion to product innovation. Each step reflects our ongoing commitment to advancing tea as a modern, evolving lifestyle.
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As hojicha begins to appear on the menus of serious cafés and pastry kitchens, a familiar question is emerging. How should a good hojicha powder actually taste?
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hospitalityThe Truth About Falsely Marketed Matcha
Here’s what every buyer should know about how Matcha is often falsely marketed and what truly sets ceremonial-grade Matcha apart.
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Origin
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We returned to Uji in spring 2026 to visit the sixth-generation family behind our hand-plucked Platinum Collection Matcha.
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Platinum TeasReturning to Honyama, Shizuoka, Japan — Spring 2026
We revisit Mori San’s small-scale Sencha production and the remarkable clarity, and precision that continue to define his teas
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originOn Top of Honeybee Mountain…
Come with us on a journey to find our Da Xue Shan Wild Tree Black Tea - a rare, wild Chinese tea from the mountains of Yunnan.
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Recipes
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MatchaCoconut Cold Foam Matcha
A lighter take on matcha. Yame Yabukita brings a creamy, naturally sweet profile that pairs cleanly with coconut.
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A fine-dining at home matcha pairing concept from creative development chef Panos Tsiakalos using our Matcha Ceremonial Uji Samidori Hand Plucked.
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HojichaSalted Maple Hojicha
A rich and easy hojicha recipe with maple sweetness, cream and a subtle touch of sal that can be made in less than a couple of minutes.
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