AVANTCHA
The Tea Journal
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Black tea covers the widest range of any tea category, from bold breakfast blends to delicate single-estate gardens.
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guide originUltimate Guide to Matcha
Everything you need to know about matcha: how it's made, what it tastes like, where it comes from, and how to choose the right one.
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Guide Iced TeaHow to Make Iced Tea at Home: Methods, Teas and Tips
Everything you need to know about making iced tea at home. The method, the best teas to use, and how to make them more interesting.
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A look back at the milestones that shaped AVANTCHA in 2025, from global expansion to product innovation. Each step reflects our ongoing commitment to advancing tea as a modern, evolving lifestyle.
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As hojicha begins to appear on the menus of serious cafés and pastry kitchens, a familiar question is emerging. How should a good hojicha powder actually taste?
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hospitalityThe Truth About Falsely Marketed Matcha
Here’s what every buyer should know about how Matcha is often falsely marketed and what truly sets ceremonial-grade Matcha apart.
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We returned to Uji in spring 2026 to visit the sixth-generation family behind our hand-plucked Platinum Collection Matcha.
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Platinum TeasReturning to Honyama, Shizuoka, Japan — Spring 2026
We revisit Mori San’s small-scale Sencha production and the remarkable clarity, and precision that continue to define his teas
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originOn Top of Honeybee Mountain…
Come with us on a journey to find our Da Xue Shan Wild Tree Black Tea - a rare, wild Chinese tea from the mountains of Yunnan.
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MatchaCoconut Cold Foam Matcha
A lighter take on matcha. Yame Yabukita brings a creamy, naturally sweet profile that pairs cleanly with coconut.
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A fine-dining at home matcha pairing concept from creative development chef Panos Tsiakalos using our Matcha Ceremonial Uji Samidori Hand Plucked.
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HojichaSalted Maple Hojicha
A rich and easy hojicha recipe with maple sweetness, cream and a subtle touch of sal that can be made in less than a couple of minutes.
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