A Guide to Green Tea - Discover Benefits, Types, and How It’s Made

Explore the world of green tea from what it is to making the most flavourful brew and really understanding what's behind each cup.

Everything you need to know about matcha: how it's made, what it tastes like, where it comes from, and how to choose the right one.

What affects the taste of green tea? We explore how quality, time, and water all contribute to the final flavour in this short guide.

A look back at the milestones that shaped AVANTCHA in 2025, from global expansion to product innovation. Each step reflects our ongoing commitment to advancing tea as a modern, evolving lifestyle.

As hojicha begins to appear on the menus of serious cafés and pastry kitchens, a familiar question is emerging. How should a good hojicha powder actually taste?

Here’s what every buyer should know about how Matcha is often falsely marketed and what truly sets ceremonial-grade Matcha apart.

We returned to Uji in spring 2026 to visit the sixth-generation family behind our hand-plucked Platinum Collection Matcha.

We revisit Mori San’s small-scale Sencha production and the remarkable clarity, and precision that continue to define his teas

Come with us on a journey to find our Da Xue Shan Wild Tree Black Tea - a rare, wild Chinese tea from the mountains of Yunnan.

A lighter take on matcha. Yame Yabukita brings a creamy, naturally sweet profile that pairs cleanly with coconut.

A fine-dining at home matcha pairing concept from creative development chef Panos Tsiakalos using our Matcha Ceremonial Uji Samidori Hand Plucked.

A rich and easy hojicha recipe with maple sweetness, cream and a subtle touch of sal that can be made in less than a couple of minutes.