Effective Date: 29 October 2026
This Privacy Policy explains how Artisan Specialty Tea Trading LLC collects, uses, stores, discloses and protects personal data in connection with avantcha.com and its associated products and services.
The AVANTCHA global online store is operated by Artisan Specialty Tea Trading LLC, based in Dubai, United Arab Emirates, which is responsible for the processing of personal data described in this policy.
AVANTCHA is a trademark owned by AVANTCHA Switzerland GmbH.
We process personal data in accordance with applicable data protection legislation, including the United Arab Emirates Federal Decree-Law No. 45 of 2021 concerning the Protection of Personal Data (PDPL) and other relevant laws. Where our activities fall within the territorial scope of additional data protection legislation, including the EU General Data Protection Regulation (GDPR), we observe the applicable requirements.
This Privacy Policy applies to personal data processed in connection with the use of avantcha.com, including customer accounts, purchases, payments, domestic and international deliveries, gift cards, customer communications, marketing activities and related digital services.
It applies to individuals and business contacts who interact with the website from the United Arab Emirates or other supported countries.
The data controller is:
Artisan Specialty Tea Trading LLC
Unit 12, Kunooz 6 Street
Al Manara, Al Quoz Industrial Area 1
PO Box 71552
Dubai, United Arab Emirates
Trade Licence No.: 803469
For enquiries concerning personal data or the exercise of data protection rights, please contact our Privacy Contact at admin@avantcha.com.
Where other organisations process personal data on our behalf, or where information is disclosed to independent recipients, the relevant arrangements are described below.
Depending on your interactions with us, we may process the following categories of personal data:
Identity and contact information: Name, billing and delivery addresses, email address, telephone number and relevant business contact details.
Account information: Customer account identifiers, authentication information, account settings and communication preferences.
Business information: Company names, business contact details, tax information and records necessary to administer business accounts.
Order and transaction information: Products and services purchased, order history, transaction amounts and currencies, payment status, delivery details, returns, refunds and related records.
Payment information: Payment method, transaction references and limited payment-related information provided by payment service providers.
Gift cards and store credit: Purchase and redemption records, balances, recipient information where supplied and related transactions.
Customer communications: Enquiries, complaints, correspondence, supporting photographs and information provided when requesting assistance.
Technical information: IP addresses, browser and device information, operating systems, technical identifiers, diagnostic information and security logs.
Website usage information: Pages viewed, browsing activity, referring websites, website interactions and information collected through cookies or similar technologies.
Marketing information: Subscription preferences, consent and opt-out records, and interactions with marketing communications or campaigns.
Location information: Billing and delivery locations, selected shipping countries and approximate geographical information derived from technical data.
Event information: Booking and participant information where events, workshops or other services are offered.
Complete payment-card information is processed by the relevant payment service providers and is not ordinarily stored directly in our customer records.
We do not routinely request sensitive personal data for ordinary purchases. Where such information is necessary or provided, it will be processed in accordance with the additional requirements of applicable law.
We collect personal data:
Directly from you, including when you place an order, create an account, subscribe to communications, book a service or contact us.
Automatically through the website, including information necessary for website operation, security and permitted analytics or advertising activities.
From service providers, including payment, fulfilment, delivery, technology and communications providers involved in the services you request.
From connected services, where you choose to use an available third-party sign-in or account feature.
From third-party platforms, including social media and advertising services where information is made available in accordance with applicable law.
Information obtained from these sources may be combined where necessary and lawful for the purposes described in this policy.
We process personal data for specified purposes connected with our business activities, including:
Processing purchases, payments, refunds and domestic or international deliveries.
Creating and administering customer accounts.
Managing returns, product-quality claims and customer enquiries.
Administering business accounts, customer relationships, gift cards and store credit.
Sending marketing communications where permitted by applicable law and in accordance with customer preferences.
Analysing website performance and improving functionality and customer experience.
Measuring advertising effectiveness and supporting permitted personalisation activities.
Maintaining website security, preventing fraud and investigating suspected misuse.
Managing accounting, tax, customs, financial and operational records.
Complying with legal obligations and establishing, exercising or defending legal claims.
We process personal data on an appropriate legal basis under the law applicable to the relevant activity.
Depending on the circumstances and jurisdiction, this may include contractual necessity, compliance with legal obligations, consent or another basis recognised by applicable law, including legitimate interests where that basis is available.
Where we rely on legitimate interests under applicable legislation, we consider the necessity and proportionality of the processing and its effects on individuals.
Where consent is required, we obtain it before the relevant processing. Consent may be withdrawn in accordance with applicable law.
Certain information is necessary to complete a purchase or provide a requested service. If that information is not provided, we may be unable to fulfil the relevant request.
When you place an order, we process the information necessary to confirm the transaction, arrange payment, fulfil the purchase and provide customer support.
The website serves customers in the United Arab Emirates and multiple international destinations. Information concerning the selected delivery country and transaction currency is processed as necessary to administer pricing, payments, shipping, taxation and customs arrangements.
Payments are processed through authorised payment service providers. We receive transaction information necessary to verify payments, administer orders, process refunds and maintain financial records.
Where you create a customer account, we process the information necessary to maintain the account and provide its associated features.
Marketing preferences are managed separately from information required to complete purchases or provide requested services.
Artisan Specialty Tea Trading LLC may send customers information about AVANTCHA products, collections, promotions and other relevant updates where permitted by applicable law.
Marketing preferences and applicable requirements
The conditions under which marketing communications may be sent depend on the recipient's location, the relevant communication channel and applicable legal requirements.
We may use permitted customer-relationship marketing arrangements that provide a clear opportunity to decline or unsubscribe from promotional communications, where lawful.
A previous purchase does not, by itself, establish consent where the relevant law requires additional conditions to be satisfied.
Unsubscribing and Objecting to Marketing
You may unsubscribe from promotional emails at any time using the unsubscribe link included in our marketing communications or by contacting our Privacy Contact at admin@avantcha.com.
You may also object to the use of your personal data for direct marketing in accordance with applicable law.
We maintain relevant marketing preference, consent and opt-out records to ensure that customer choices are respected.
We may retain limited information necessary to record an unsubscribe request and prevent further unwanted marketing communications.
Communications necessary for order fulfilment, payments, deliveries, account administration and customer service are separate from marketing communications and may continue where appropriate.
We use cookies and similar technologies to operate avantcha.com, maintain security, understand website performance and support advertising activities.
These technologies may include:
Strictly necessary technologies: Support essential website functions, including shopping carts, checkout, account authentication and security.
Functional technologies: Support additional website features and user preferences.
Analytics and performance technologies: Measure website activity and help improve functionality and usability.
Advertising and marketing technologies: Support campaign measurement, advertising and related personalisation activities.
Website experience technologies: Help identify technical issues and improve the browsing experience.
Cookie Consent and Preferences
Strictly necessary technologies may operate without optional consent where permitted by law.
Non-essential analytics, advertising and similar tracking technologies requiring consent are blocked until the relevant consent has been provided.
Visitors may accept or reject non-essential technologies through the cookie-consent banner displayed on avantcha.com.
A persistent cookie-preferences control is available on avantcha.com, allowing visitors to review and change their selections or withdraw consent at any time.
Consent withdrawal takes effect for the relevant future processing and does not affect processing lawfully undertaken before withdrawal.
We may maintain records of consent decisions, including associated technical identifiers and timestamps, where necessary to administer consent and demonstrate compliance with applicable requirements.
Visitors may also manage or delete cookies through their browser settings. Disabling certain technologies may affect optional website functionality.
We disclose personal data to recipients where reasonably necessary for the purposes described in this policy or where otherwise permitted or required by law.
Depending on the processing activity, recipients may include the following categories:
eCommerce and Technology Service Providers
Providers supporting our online store, customer accounts, hosting, website infrastructure, address verification, integrations and related technical services.
Payment Service Providers
Organisations processing payments, refunds, currency-related transaction information, payment verification and fraud-prevention information.
Order and Inventory Management Providers
Providers supporting order administration, inventory management and fulfilment operations.
Accounting and Financial Service Providers
Organisations supporting invoicing, accounting, tax compliance and financial recordkeeping.
Warehousing, Fulfilment and Delivery Partners
Service providers involved in preparing, dispatching, tracking and delivering domestic and international orders.
Marketing and Customer Engagement Providers
Organisations supporting promotional communications, campaign administration, marketing preferences and customer engagement.
Analytics and Advertising Providers
Providers supporting website analytics, advertising measurement and related activities, subject to applicable consent and data protection requirements.
Communication and Messaging Service Providers
Providers supporting customer communications through email, telephone, messaging services and other available channels.
Professional Advisers and Public Authorities
Legal advisers, auditors, tax and customs authorities, regulators, courts, law enforcement authorities and other competent bodies where disclosure is necessary or legally required.
Authorised AVANTCHA Group Personnel
Personnel of AVANTCHA group companies who require access for legitimate customer service, administrative, technical, commercial, marketing, reporting or other authorised operational purposes, subject to applicable access and security controls.
Personal data may also be disclosed in connection with a lawful corporate restructuring, merger or business transfer, subject to applicable data protection requirements.
We do not sell customer personal data.
Some recipients process personal data on our instructions, while others act as independent controllers for particular activities. Appropriate arrangements are required according to their roles and applicable law.
Artisan Specialty Tea Trading LLC is established in the United Arab Emirates and provides products and services to customers in multiple countries.
Personal data collected through avantcha.com may be transferred between the customer's country, our operations in the United Arab Emirates and the locations of contracted service providers or authorised AVANTCHA group personnel.
Depending on the processing activity, personal data may be accessed from or processed in countries including the United Arab Emirates, countries within the European Economic Area, the United States and other countries in which relevant service providers operate.
International processing may support order fulfilment, customer service, payments, business administration, marketing, reporting, technical operations and other legitimate business functions.
Transfers of personal data are subject to applicable data protection legislation.
Where a transfer requires an adequacy determination, appropriate contractual safeguards, a recognised transfer mechanism or another legally permitted ground, the relevant requirements must be satisfied.
This may include recognised standard contractual clauses or other mechanisms where required by the applicable jurisdiction.
Access to customer information is restricted according to authorised business responsibilities.
Further information concerning international transfers and applicable safeguards may be requested from our Privacy Contact.
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal requirements and justified needs relating to security, disputes and recordkeeping.
Retention is determined according to the nature of the information, its processing purpose and the applicable jurisdiction.
Customer Accounts
Account information is retained as necessary to provide account services, maintain customer relationships and fulfil applicable obligations. Information that is no longer required will be deleted or anonymised in accordance with applicable law.
Orders, Payments and Accounting Records
Transaction and financial records are retained for the periods required by applicable accounting, tax, customs and regulatory legislation.
Customer Communications
Customer-service correspondence and related records are retained as necessary to respond to enquiries, resolve complaints, administer customer relationships and fulfil applicable obligations.
Marketing Records
Marketing information is retained as necessary to manage subscriptions, consent preferences, customer opt-outs and the suppression of unwanted communications.
Cookie-Consent Records
Records of cookie preferences and consent decisions are retained where necessary to administer consent, demonstrate compliance and manage related enquiries.
Security and Technical Records
Technical and security-related information is retained as necessary to maintain system security, investigate incidents, prevent fraud and meet applicable legal requirements.
Data Protection Requests
Records of privacy requests and their handling are retained as necessary to demonstrate compliance, manage related enquiries and establish, exercise or defend legal claims.
Legal Claims and Disputes
Information relevant to legal proceedings, disputes or investigations may be retained for the period reasonably necessary to protect legal rights or fulfil applicable obligations.
Where personal data is no longer required, it will be deleted, anonymised or otherwise handled in accordance with applicable legal requirements.
We maintain appropriate technical and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, loss or destruction.
Depending on the processing activity, these measures may include access controls, authentication safeguards, confidentiality requirements, encryption, technical security measures, system monitoring and procedures for responding to suspected security incidents.
Access to personal data is restricted to authorised personnel according to their responsibilities.
Where a personal data breach occurs, we will assess and manage the incident in accordance with applicable law, including notifications to relevant authorities or affected individuals where legally required.
No electronic system or transmission method can be guaranteed to be completely secure.
Customers should protect their account credentials and notify us promptly of suspected unauthorised access.
Subject to applicable legal conditions and limitations, individuals have rights concerning their personal data under the UAE Personal Data Protection Law and other data protection legislation that may apply to the relevant processing.
Depending on the applicable law, these may include:
Access: Request information about the personal data we process and obtain a copy where legally permitted.
Correction: Request correction or completion of inaccurate personal data.
Deletion: Request deletion of personal data where the relevant legal conditions are satisfied.
Restriction: Request that certain processing activities be restricted in circumstances recognised by law.
Objection and Stopping Processing: Object to certain processing activities, including direct marketing, where applicable.
Data Portability: Request eligible personal data in a commonly used electronic format or its transfer to another controller where statutory conditions are met.
Withdrawal of Consent: Withdraw consent where processing relies on consent, without affecting processing lawfully undertaken before withdrawal.
Automated Individual Decisions: Exercise applicable rights concerning decisions made solely through automated processing that produce legal or similarly significant effects.
Complaints and Legal Remedies: Raise concerns with the relevant supervisory authority or pursue available legal remedies where permitted by law.
To exercise these rights, please contact our Privacy Contact at admin@avantcha.com.
We may request information reasonably necessary to verify your identity and locate the information relevant to your request.
We will respond within the period required by the law applicable to the request, including any shorter statutory deadlines or permitted extensions.
Requests may be restricted or refused where permitted by law, with an explanation where legally required.
We may use automated technologies to support website analytics, advertising measurement, account security, fraud prevention and relevant product recommendations.
Certain activities may involve analysing website interactions or customer preferences to understand interests or measure marketing effectiveness.
Where such processing constitutes profiling or is subject to specific consent, transparency or other legal requirements, we will comply with the applicable rules.
Where solely automated decisions produce legal or similarly significant effects, we will provide the applicable information and safeguards required by law.
Children's Privacy
Our online store is primarily intended for adult customers.
We do not knowingly solicit personal data from children for marketing or account creation without an appropriate legal basis.
Where parental or guardian consent is required under applicable law, the relevant requirements will be observed.
Parents or legal guardians who believe a child's personal data has been processed inappropriately may contact our Privacy Contact.
External Websites and Services
avantcha.com may contain links to websites, platforms or services operated by third parties.
When you access an external service, its own terms and privacy practices may apply.
We encourage visitors to review the privacy notices of the relevant third parties.
For questions concerning this Privacy Policy, personal data processing or the exercise of data protection rights, please contact:
Artisan Specialty Tea Trading LLC
Unit 12, Kunooz 6 Street
Al Manara, Al Quoz Industrial Area 1
PO Box 71552
Dubai, United Arab Emirates
Trade Licence No.: 803469
Privacy Contact: admin@avantcha.com
For general customer-service enquiries concerning avantcha.com, please contact customercare@avantcha.com.
Artisan Specialty Tea Trading LLC reserves the right to update this Privacy Policy to reflect changes in its data processing activities, business practices or legal requirements. The current version will be published on this page with its effective date.
Where changes materially affect personal data processing or require additional notification or consent under applicable law, appropriate steps will be taken before the relevant changes are implemented.
Download our Standards of Business Conduct here.
All Rights Reserved. © AVANTCHA 2026
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