Our Story

Inspired by rapid food innovation in the 21st century, founders Markus and Marina started AVANTCHA in Dubai in 2014. Together they combined their love for design, food and tea by sourcing the highest quality teas, herbs, flowers, and fruit from across the globe, in the most conscious and sustainable ways.

By taking care of every part of the tea journey, from product through to experience, Markus and Marina have created a tea brand unrivalled in flavour, quality and style, capturing the attention of all those who appreciate and pursue considered things in life.

Today AVANTCHA has brand offices in London, Switzerland, Bangkok and Hong Kong. Dubai, strategically located between Asia and Europe, is the logistic headquarter of the brand.

The world’s finest tea leaves produced in harmony with nature, the most exciting innovations in taste, and our own considered, minimalistic teaware

Our Sustainability

With nearly a decade behind us, we continue to focus on connecting consumers to the stories of the farmers and communities that produce our range of teas.

We place emphasis on advancing and upholding sustainable tea production practices that have a low impact on the environment, as well as investing in new technologies.

Our extensive range of organic-certified teas, biodegradable silk tea bags, and naturally-farmed, rare teas are indicative of this and, while they further enhance the overall experience, they also ensure that we can all enjoy the experience of tea for years to come.

To us, sustainability means a future for our Earth. Clean farming is not only good for our health; it protects the soil, wildlife and farm animals and the entire ecosystem

Tea Origins

When and where possible, our team heads to the tea gardens to work directly with our producers to ensure that we continue to build excellent relationships. This is not only important at a human level, but ensures we can secure the very best teas of the season, discover the stories behind the people and gardens, and have a full overview of conditions and production.

Developing relationships in this way means that we can have a better understanding of the supply chain and help drive value along the way, making certain that everyone is rewarded for high quality tea production, from garden to that first sip.

Strengthening our relationships at origin and working with our producers every year, to ensure full transparency around our teas

Our Clients

We have established long-standing business relationships with our clients over the past decade, creating experiences for guests to truly savour and engage with the very best that tea has to offer – from unique tea programmes, to inspiring events, and bespoke products… we have the agility to create what is needed to impress. Visit our Business pages to learn more, or contact us for a chat.

Working with like-minded brands and businesses that are passionate about great taste, and meaningful experiences

Our Team

We are a diverse group of people united by a mutual appreciation and passion for everything tea