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About AVANTCHA

Advancing Tea from a Simple Refreshment to a Deeper, More Connected Experience.

Simplicity, Style, Substance

Founded in 2014 by Markus and Marina, AVANTCHA combines avant-garde design, innovation, and tea with a focus on sustainability. With offices in the UK, Switzerland, and Thailand, and Dubai as our logistical hub, we offer unrivalled flavour, quality, and style.

Collaborating Directly with Producers

We collaborate directly with our tea gardens to foster relationships with producers, ensuring we secure the finest teas while understanding, influencing, and supporting production conditions. This approach upholds and rewards quality, creating transparency and value across the supply chain.

Sustainability: Doing Everything We Can

We place huge emphasis on doing things properly, working throughout the supply chain to make continual improvements together and promote sustainable practices, including organic-certified and naturally farmed teas, biodegradable teabags, and finding lasting, realistic solutions that truly make a difference.

Collaborating directly with producers to pursue tea with integrity and exceptional quality that meets organic standards and tastes fantastic.

Organic Cultivation

Our teas meet EU standards, are certified as organic or are labelled with our own ‘Natural Farming’ standards, supported by test reports. We actively advocate for organic and natural farming, promoting healthy soil, erosion control, water supply improvement, and biodiversity.

Natural Flavouring

Our tea blends feature organic ingredients and natural flavourings derived from real food sources, and our herbs, roots and spices are sought from smallholdings that we work with directly to cultivate ingredients grown with integrity and with superb clarity of taste.

Biodegradable Packaging

Our teabags are made from biodegradable PLA, sourced from plants like sugar cane. They offer the same quality as our loose-leaf tea and biodegrade within 6 months in commercial composting. These plastic-free bags contain no GMOs, glues, staples, or metals, using long cotton threads and heat-sealed paper tags.

Our Clients Speak For Themselves

For over a decade, we’ve built lasting client relationships with the very best in the industry, offering unique tea experiences, inspiring events, and bespoke products. Visit our business pages to learn more or contact us for a chat.

A video of a skilled tea master rolling green tea leaves. China

Our Clients

We have established long-standing business relationships with our clients over the past decade, creating experiences for guests to truly savour and engage with the very best that tea has to offer – from unique tea programmes, to inspiring events, and bespoke products, we have the agility to create what is needed to impress. Visit our Business pages to learn more, or contact us for a chat.

AVANTCHA milestones
We’ve Come So Far

2024

Climate positive and neutral

Environmentally conscious, our goal is to achieve a positive balance for 2024.

Today

Developing presence and sustainability efforts

AVANTCHA has an international team in UAE, Switzerland and the UK. We are also actively working on developing our presence in Thailand and Hong Kong while continuously extending our range of organic teas and improving our sustainability efforts.

2021

Growing portfolio

Our client portfolio continues to grow. Today, it includes Cartier, Gucci, Panerai and Jager Le Coultre (gifting and events). Prestigious hotels such as the Four Seasons, Burj Al Arab, Waldorf Astoria, EDITION, Mandarin Oriental, Jumeirah Group and Hilton Luxury Collection also serve our teas.

2020

Open new offices

AVANTCHA expands! We open offices in the UK, Switzerland and Thailand.

2019

Pop-up Store

Opening a pop-up store in Dubai Mall

2018

Tea Bar Al Quoz

Opening of our Tea Bar & Shop in Dubai

2017

First hotel client

A proud year with the signing of our first hotel client.

2016

Warehouse in Dubai

AVANTCHA moves to a centralised warehouse in Dubai.

2015

Lauch of Online shop

The launch of our online shop, with the first order arriving on June 20th, 2015!

2014

The launch of AVANTCHA

From day one, we source organically certified teas. Strong focus on supplying B2B businesses while establishing EU organic certified distribution and packing facility.

2023

Developing presence and sustainability efforts

AVANTCHA has an international team in UAE, Switzerland and the UK. We are also actively working on developing our presence in Thailand and Hong Kong while continuously extending our range of organic teas and improving our sustainability efforts.

2020

Open new offices

AVANTCHA expands! We open offices in the UK, Switzerland and Thailand.

2018

Tea Bar Al Quoz

Opening of our Tea Bar & Shop in Dubai

2016

Warehouse in Dubai

AVANTCHA moves to a centralised warehouse in Dubai.

2014

The launch of AVANTCHA

From day one, we source organically certified teas. Strong focus on supplying B2B businesses while establishing EU organic certified distribution and packing facility.

Our Team

We are a diverse group of people united by a mutual 
appreciation and passion for everything tea

Markus AVANTCHA
Markus Zbinden
Co-founder | CEO
Marina AVANTCHA
Marina Rabei
Co-founder | CMO | Certified Tea Sommelier
Chris AVANTCHA
Chris Lehmann
Managing Partner
Agnes AVANTCHA
Agnes Immersi
Managing Partner – Switzerland
Knot Phumrapee Chalermpongs
Managing Partner – Thailand
Macarena AVANTCHA
Macarena Echeguren
Corporate Sales Director | Certified Tea Sommelier
Sally AVANTCHA
Sally Gurteen
Head of Marketing
Karim AVANTCHA
Karim El Alaili
Head of eCommerce & IT
Janet AVANTCHA
Janet Mahilum
Sr Client Relations Manager
Sofia AVANTCHA
Sofia Meshcheriakova
Client Relations Manager
Samantha Rulton
Client Relations Manager
Daniel Cast
Business Development Manager – UK
Arishba AVANTCHA
Arishba Khan
Social Media Manager
Fatma Dahel
Creative Lead
Ariel Robinson
Marketing Coordinator
Lulu AVANTCHA
Lulu Berou
Operations Manager
GIam AVANTCHA
Giam Balatico
Sales Coordinator
Anastasjia Jovanovic
Tea Bar Manager – Dubai
Clara AVANTCHA
Clara Suga
Tea Shop Associate
Rachel AVANTCHA
Rachel Irica
Inventory & Compliance Specialist
Shilpa AVANTCHA
Shilpa Almeida
Supply Chain & Logistics Specialist
Sam AVANTCHA
Sam Alcala
Driver
Mulea AVANTCHA
Muluken Andom
Driver
Tiwu AVANTCHA
Tiwu Karambo
Warehouse Supervisor
Cocy AVANTCHA
Christian Lauron
Warehouse Associate
Freedom AVANTCHA
Freedom Chiwala
Warehouse Associate
Darren Estocado
Warehouse Associate
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