What Defines a High-Quality Hojicha

Tea pairing lunches offer a refined, alcohol-free alternative to dining experiences. At AVANTCHA, we champion the idea that high-quality tea can complement every course of a meal, bringing balance, complexity and structure to food, much like wine.

Our Ramadan Tea Gift Guide considers and curates a selection of our best teas and tea gifts for this holy month. Shop Now.

Mit dem Chinesischen Neujahr 2026 beginnt das Jahr des Feuerpferdes

As hojicha begins to appear on the menus of serious cafés and pastry kitchens, a familiar question is emerging. How should a good hojicha powder actually taste?

Here’s what every buyer should know about how Matcha is often falsely marketed and what truly sets ceremonial-grade Matcha apart.

You Reliable Matcha Supplier - find out what it takes to make sure you always have the best of the best in stock. Read now.

Come with us on a journey to find our Da Xue Shan Wild Tree Black Tea - a rare, wild Chinese tea from the mountains of Yunnan.

A story about Mori San and his rare sencha green teas from Kosetto village in Japan. Find out more about premium Japanese teas here. Read Now

Uji Matcha is renowned as the ultimate terroir for Matcha, but how do you find a 'true' Matcha in Uji when demand is soaring? Find out now.

Indulge in AVANTCHA Majestic Earl Grey Chocolate Budino – a creamy Italian-style pudding with a fragrant twist. Try now.

Try our Hojicha White Hot Chocolate recipe: a cosy festive drink blending Organic Hojicha Powder and creamy white chocolate perfection.

Hojicha Dark Chocolate Brownies infused with AVANTCHA Organic Hojicha Powder and finished with gold dust, making them irresistibly indulgent.