AVANTCHA
The Tea Journal
Welcome to our Tea Journal where we share our inspiration and regularly publish editorial with guides to tea and its origins, as well as tea pairings and recipes.
Guides
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Organic tea is not a simple label. Understanding how it’s grown reveals a more nuanced picture of quality and sustainability.
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Matcha is not one single flavour. Its taste, aroma and character are shaped by the cultivar, much like grape varieties in wine.
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In this short guide, we explore the virtues of whisking Matcha with a bamboo chasen vs. an electric frother, or with a simple bottle for shaking.
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Hospitality
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A look back at the milestones that shaped AVANTCHA in 2025, from global expansion to product innovation. Each step reflects our ongoing commitment to advancing tea as a modern, evolving lifestyle.
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As hojicha begins to appear on the menus of serious cafés and pastry kitchens, a familiar question is emerging. How should a good hojicha powder actually taste?
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Erfahre, worauf du bei Matcha achten solltest — von echten „Zeremonie-Grade“ bis zu irreführender Vermarktung. So erkennst du hochwertigen Matcha und vermeidest Fälschungen.
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Origin
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Entdecken Sie Da Xue Shan Wild Tree Schwarztee aus seltenen Camellia-taliensis-Bäumen am Honeybee Mountain – ein wilder, komplexer Hochlandtee voller Tiefe und Energie.
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Entdecke die seltenen Sencha-Grüntees von Mori San: authentischer japanischer Tee, Premium-Sencha & Cold Brew Tee aus Shizuoka – Teil unserer Platinum Collection.
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Entdecke, was echten Matcha aus Uji, Kyoto wirklich ausmacht: Warum Herkunft, Handpflückung und sorgfältige Verarbeitung entscheidend sind — und wie du Qualität von Marketing‑Hypes unterscheidest.
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Recipes
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A lighter take on matcha. Yame Yabukita brings a creamy, naturally sweet profile that pairs cleanly with coconut.
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A fine-dining at home matcha pairing concept from creative development chef Panos Tsiakalos using our Matcha Ceremonial Uji Samidori Hand Plucked.
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A rich and easy hojicha recipe with maple sweetness, cream and a subtle touch of sal that can be made in less than a couple of minutes.
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